The Rise of Onboard E-commerce and Its Impact on the Airline Industry


In this edition, we’re excited to dive into one of the most popular in-flight services among passengers: onboard shopping. As the demand for this service continues to grow, we’ll explore the latest trends and innovations in onboard e-commerce in the airline industry. We will share our insights on how airlines can make the most of this opportunity.

Over the past few years, the airline industry has seen a significant shift in how they approach its in-flight services. With the rise of onboard e-commerce, airlines are able to offer passengers a range of products and services directly from their seats, transforming the in-flight experience for customers and the revenue streams for airlines.

Onboard e-commerce refers to selling products and services on board flights through traditional in-flight shopping catalogs or mobile applications. These products can range from snacks and beverages to duty-free items, entertainment, and even Wi-Fi access. The convenience of onboard e-commerce allows passengers to purchase products and services at their leisure without the need to carry cash or leave their seats.

The growth of onboard e-commerce has been driven by the rise of technology and the changing needs of passengers. Many passengers today are looking for more personalized and convenient experiences when they travel, and onboard e-commerce allows airlines to meet these demands.

One of the main benefits of onboard e-commerce for airlines is the potential for increased revenue streams. By offering a range of products and services, airlines can generate additional revenue beyond the price of the ticket. This additional revenue can be particularly important for budget airlines, who often operate on thin margins.

Another benefit of onboard e-commerce is the ability for airlines to gather data on passenger behavior and preferences. By tracking what passengers are buying, airlines can adjust their product offerings and marketing strategies to better cater to their passengers’ needs.

However, there are also challenges associated with onboard e-commerce. One of the main challenges is ensuring that the technology used for onboard e-commerce is user-friendly and reliable. Passengers may hesitate to use onboard e-commerce if they find the process confusing or the technology is not functioning properly.

Another challenge is managing inventory and logistics. Airlines must ensure that they have the right products available on each flight and that they are able to manage inventory levels to minimize waste and ensure that popular products are always available.

Despite these challenges, the rise of onboard e-commerce has significantly impacted the airline industry. In addition to generating additional revenue, onboard e-commerce has transformed the in-flight experience for passengers, allowing them to purchase products and services at their convenience. As technology continues to evolve, we can expect to see even more innovative onboard e-commerce offerings from airlines in the future.

Introducing Mobipax—an application that makes shopping easier for airline passengers. It has a simple interface that lets travelers browse and buy products or services from their own smartphones or tablets. They can choose from a variety of items like duty-free goods, merchandise, food and drinks, and premium services. By simplifying the shopping process, Mobipax makes it more convenient for passengers and encourages them to buy onboard.

Mobipax also uses passenger data and preferences to offer personalized recommendations, promotions, and discounts. This customized approach keeps passengers engaged and encourages spontaneous purchases. By looking at past purchases and preferences, Mobipax suggests complementary products or services, enhancing the overall customer experience.

In conclusion, implementing Mobipax can transform the onboard shopping experience for airlines. It brings convenience to passengers, boosts revenue, and provides valuable insights from data. It has the potential to change how airlines sell products on board and create a more personalized and engaging experience for passengers.


Truly yours,

Piyapak Sinbuathong

Sales and Marketing Manager